PlusU – Health Care Group

PlusU operates multiple companies that combine cosmetic dentistry, aesthetic treatments, and chiropractic care with a patient-centered approach that emphasizes growth and expansion.

What our partners say

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Mission Statement

“At Metrics in Balance, we are turning a healthcare concept into a viable business, to give it the best chance of reaching the consumer mass, and to help healthcare professionals integrate it into their daily practice.”

Dirk Verstraete
Clinical director & CEO

Mission Statement

"We aim to be continuously up to date with the latest evolutions and cutting-edge technologies to offer our clients the most effective treatments and products."

Frederik Braet
Founder - Managing Director

Our impact in numbers

13,9 %

estimated CAGR of Europe's aesthetic treatment market until 2028

€10.5 trillion

Today's value of the Health & Beauty industry


Monthly sales in the dental clinic using GlamSmile

Frequently Asked Questions

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How to become a PlusU partner in my area?

How to become a PlusU partner in my area? Please contact one of our experts via the submission form below or via to receive more information about the requirements for starting a PlusU clinic.


How long has PlusU been in business for?

The people of PlusU started off more than 20 years ago by introducing the GlamSmile concept, the first complete workflow in cosmetic dentistry from patient acquisition until final production and placement of veneers. Over time the other projects followed, still using the patient-centric approach, which is the core of our business today.


Can you provide information about the financial background of the company?

We can provide our historical and current financials along with projections for the years to come upon request. Please contact for more information.


Can I speak with an account executive?

Please email with your question or fill in the submission form below. One of our account executives will get back to you as soon as possible.